How and when did Cyber Monday start?
December 02, 2019 8:04PM
The when: 2005. The how: How do you think? Marketing.
Ellen Davis, now the senior vice president of strategic initiatives at the National Retail Federation (NRF), coined the term in a November 2005 press release. Retailers had noticed a bump in sales on the Monday after Thanksgiving in the years prior, the release said, and they’d capitalize on that by offering great deals in 2005.
“We thought about calling it ‘Black Monday,’” she told the Los Angeles Times, “but that’s also the term for the big stock market crash, so we didn’t want to go there. We considered ‘Blue Monday’—because of the color of hyperlinks—but that had the connotation of being sad or depressed.”
The NRF settled on the “cyber” prefix and later launched cybermonday.com to serve as a clearinghouse for deals offered by its associates on Cyber Monday. The term—and concept—has blown up in the years since, fueling what’s looking to be a historically successful Cyber Monday in 2019.